Amazing Selling Machine vs Proven Amazon Course

Becoming a successful seller on Amazon is not easy. With increasing competition, it is important to acquire knowledge and learn various effective strategies. This is where Amazon training courses enter the picture. There are both free and paid courses available. While you can go with the freebies, it isn’t a very efficient way to learn. If you want to maximize the results, it is recommended that you invest in one of the paid courses. Amazing Selling Machine and Proven Amazon Course are two popular choices in this regard. Read on to learn about them so you can choose the one that best suits your needs.

Amazing Selling Machine – Overview

Amazing Selling Machine (ASM) is one of the most elite courses for selling on Amazon. Started by Jason Katzenback and Matt Clarke in 2012, Amazing Selling Machine has come a long way. With this course, you get more knowledge and depth as compared to any other Amazon courses. They have outstanding results on users. Overall, Amazing Selling Machine is highly recommended if you want to be on top and be a leading seller on this competitive platform.

Amazing Selling Machine

Amazing Selling Machine – Course Breakdown

Following are some of the key components of Amazing Selling Machine:

  • 8-Week Online Training: Each week, you are offered access to a new module. This week-by-week online training is useful as you learn at a consistent pace and don’t get overwhelmed with too much information.
  • ASM Mentor Program: This program features a group of highly experienced Amazon sellers who will help you sell successfully on the platform and build your business.
  • Community: ASM offers access to its large community that includes members from all around the world.
  • Private Resource Vault: Virtually everything you need for your business on Amazon is offered in one place in the Private Resource Vault. For instance, you get contact templates of copy/paste suppliers, product evaluation templates, and other proven templates that you can take advantage of as an Amazon seller from day one.


Amazing Selling Machine has two payment options. Their one-time fee is $4997.
Another option is 6 payments of $997 each.
ASM offers 30-day money-back guarantee.

Pros and Cons

  • A comprehensive Amazon training system that covers everything from start to finish to help you take off your business on your own.
  • Lessons are easy to understand and they are divided into several manageable sections.
  • ASM members and FB group offer assistance whenever you need it.
  • Coaching calls are also very useful if you need any help during the course
  • Discounts on various useful tools like ManageByStats and JungleScout.
  • The course is updated on regular basis ensuring that you keep adapting as the platform evolves.
  • Requires startup cost (inventory, tools, etc.).
  • Very expensive as compared to other courses.
  • ASM has limited spaces and closes after its annual launch.

Proven Amazon Course – Overview

Proven Amazon Course is one of the best Amazon courses available on the market. Designed by Jim Cockrum, this course is particularly a great option for you if you are a new seller. It consists of various topics available in videos, PDFs, webinars, etc. with which you can get a lot of information about successfully selling your products on Amazon. This course has a friendly and supportive community. Jim Cockrum and other coaches help out new sellers by answering questions in the relevant groups.

Proven Amazon Course

Proven Amazon Course – Course Breakdown

Proven Amazon Course consists of several components and mini-course modules that are available for both current and former students free of charge. These include (but not limited to) the following:

  • Private labels have the potential to be rewarding and this mini-course module offers information on how to successfully sell them on Amazon.
  • This course is designed to help students create intuitive bundles that allow them to compete with lower prices.
  • A training on sourcing books that provide useful information about selling on Amazon.
  • Guidelines that teach how to enhance your specialized coffee brand on Amazon and apply the same effective strategies to other products.
  • Instructs on how to build a team to enhance and increase your sales on Amazon.
  • A mini-course module that teaches building strategies to develop your business and minimize risks of selling on Amazon.


There are two payment options. The one-time fee is $499 that offers instant lifetime access to the course and all its relevant content. Another option is monthly subscription that costs $29. It offers the same benefits as one-time payment method and you can cancel it at any time. Proven Amazon Course offers 30-day “no questions asked” money-back guarantee.

Pros and Cons

  • The course covers multiple sourcing and selling strategies in an in-depth, detailed manner.
  • Different types of formats are provided for materials, e.g. PDFs, audio, videos, webinars, etc.
  • The contents are tailor-made, particularly for beginners.
  • Proven Amazon Course offers access to its large community that shares the same interest as you.
  • The layout of the website can be confusing at first.
  • The course is especially designed for beginners. So, you may find some of the material redundant if you have been an Amazon seller for quite a while.
  • Many members report that the customer support is lacking after you have purchased the course.


I will favor the Proven Amazon Course . Both Amazing Selling Machine and Proven Amazon Course are great options and you cannot go wrong by choosing any of these. Your key deciding factor is likely to be your budget. Amazing Selling Machine is relatively expensive but it also offers an amazing course structure and content. It is a worthwhile investment if you have the money. However, if ASM’s price is not doable for your budget, then you can consider Proven Amazon Course. It is a more affordable option for individuals who are on a tight budget but still want a reliable training program.

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