BTEC (HND) in Marketing Media and Advertising

BTEC (HND) in Marketing Media and Advertising


About The Course :

Unit 1: Using information, communication and technology ICT in the study of Marketing, Media and Advertising (MMA)

This unit aims to raise learner awareness of the different types of ICT skills, and provide the opportunity for them to develop these skills commensurate with H4 and H5 study. The course is delivered via distance learning with no face to face contact between tutors and students, therefore understanding appropriate research techniques, portfolio skills and self-reflection is important in terms of independent study at this level as well as facilitating a positive learning experience

Unit 2: Research methods and techniques in Marketing, Media and Advertising

Unit 3: The Philosophy of Marketing and the Marketing ConceptBTEC (HND) in Marketing Media and Advertising

Unit 4: Product Review and Marketing Strategies

Unit 5: The Communication Components

Unit 6: E-Commerce

Unit 7: The Marketing Mix

Unit 8: History of Media Studies

Unit 9: Media Ethics

Unit 10: Audio-visual media

Unit 11: Mass Communication

Unit 12: History of Advertising

Unit 13: Advertising in the Marketing Mix

Unit 14: Graphic Design and Production

Unit 15: Television Commercials

Unit 16: Media Law



About the Provider

Oxford Learning is a registered educational institution and is an independent, self-financing organisation. Oxford Learning has developed quality, flexible and open distance learning materials for adults and continues to invest in the development of innovative learning systems, from first levels to degree and professional training programmes.

Oxford Learning works in conjunction with other institutions to bring the student the most comprehensive learning materials in order to support the student in fulfilling their academic aims.oxford college courses

Oxford Learning offers the student a flexible approach to learning which makes education possible for those who may otherwise not be able to complete a programme due to geographical restrictions and work or home-life commitments.


Entry Requirements

All students must be 17 years of age and above. Students should have completed a Level 3 Diploma or A level standard course (or equivalent) before the Level 5 qualification.

Study Hours

Approximately 60 hours per unit

Assessment Method

16 tutor marked assessments.

Please note that you can enrol on this course at anytime.


BTEC (HND) in Marketing, Media and Advertising
Accredited by Edexcel

Additional Information

You will receive a certificate from Edexcel. Fees are included in the course fee.

The course can be enrolled upon by students Internationally. There are no deadlines for enrolments.

What’s Included

Online study materials to enable the student to successfully complete the Diploma. Support is provided by a personal tutor via the online system for the duration of the course (2 years). Examination board certification upon completion, all coursework marking and moderating.

Course Fee


Payment by Instalments

Students are able to pay course fees in monthly instalments.

Further Information

Your course is delivered online via the Oxford Learning On Campus website.

You will need one of the following packages to access your On Campus area:

In the student ‘On Campus’ area you are also able to take part in the student chat room and forums as part of our online student community.

After enrolling online you will receive your username and password to access the On Campus area within 3 working days.

Materials and support provided by Oxford Learning. Oxford Learning

A paper copy and Kindle copy of course materials are also available to purchase in the online enrolment process.

How can I Progress?

EDEXCEL BTEC HND Professional Recognition and Progression Directory

Please download the document below to view direct progression routes from BTEC HND, and the range of worldwide Universities this qualification is recognised by. Please note; the list gives a general list but it is not exhaustive.

In addition, the download file also contains the professional bodies you will be entitled to join after completing BTEC HND studies. Please note the professional body will depend upon your course title. Please note; the list gives a general list but it is not exhaustive.



Level 4+5 Accredited Diploma in Marketing, Media and Advertising