Search Marketing School
Throughout the past few years, the way consumers interact with brands and search for products has drastically changed. In fact, with the increased use of mobile (and with every search engine algorithm change), marketers can no longer afford to scrimp by with little to no knowledge on search marketing—it’s become a staple in the marketing toolbox and vital to being found online.
However, most marketers still don’t know how to successfully manage and optimize their company’s website and content for search marketing—and we admit, there’s a lot to know!
MarketingProfs University’s Search Marketing School is a 9-class course that will help you get up-to-speed on what you need to know in search engine marketing.
You’ll get an overview of how to optimize both your site and your content for search, while keeping the user experience your number one priority. You’ll learn the five critical components of a competitive analysis, and how to: perform an SEO audit (using free tools!), get started and measure your mobile search strategy, stay visible in local search results, establish a content scoring system, improve your search rankings, and much more!
In short, you’ll learn to use search to get the results you want from your digital marketing campaigns.
Unlike many other online courses, MarketingProfs University isn’t taught by a single facilitator, but by search specialists who are experts in their own areas. Each class will provide you new insight from an instructor who lives, eats, and breathes the topic, like Casie Gillette and Derek Edmond from KoMarketing, Julie Joyce from Link Fish Media, Ginny Marvin from Search Engine Land, George Freitag from Portent, Alicia Lawrence from WebpageFX, Nate Dame from Propecta, and Dave Lloyd from Adobe Systems.
Together they’ll not only provide invaluable instruction, but they’ll answer your questions and network with you in our exclusive Search Marketing School Facebook group. Register now to learn how to make search marketing work for your business.
Search Marketing School includes 9 classes (each 30–40 minutes long). These classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience for 12 months. Click on the Topics tab to see the list of classes and the Instructors tab to view the class instructors.
For each class, you’ll have access to the class lecture (streaming media), as well as several types of support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and class notes (PDF).
Once you view all of the classes, you can download a Certificate of Completion (PDF).
Search Marketing School
includes these 9 classes:
About The Provider
Marketing Profs University
MarketingProfs was founded by a professor of marketing back in 2000. So it seems only natural (if not a little belated) that we’ve now expanded our offerings to include MarketingProfs University (MPU).
In the past five years, we’ve brought practical, hands-on online seminars several times each month to our MarketingProfs PRO members. (If you’re counting, that’s more than 200 seminars under our belts.) With a different topic and speaker each week, the seminars keep our members current with the latest marketing strategies, tactics, tools and trends. MPU builds on that tradition with a broader, deeper, more focused program to help you master everything you need to know about a specific marketing topic.