Facebook Marketing

Facebook Marketing

Everybody knows Facebook, right? After all, it’s only the biggest social media platform in the world. We can add friends, post pictures of our pets, and maybe even grow a crop or two in our farm (oh wait, that’s so 2011).

But precious few know how to use Facebook as a true business tool to engage prospects, generate leads, and drive real revenue; so many marketers are left fumbling in the dark, trying to unlock the door to Facebook success.

Our newest MarketingProfs University Course, Cracking the Facebook Code, will not only help light your way, but will provide you the tools to unleash some of Facebook’s biggest secrets.Facebook Marketing

Cracking the Facebook Code will take you past the fundamentals of Facebook, providing you real practical techniques to help you optimize your page; attract, inspire, and engage fans; generate leads; and drive sales. Taught by expert instructors, you’ll walk away with a newfound respect for the power of Facebook and a blueprint for success in the social world.

How does it work? Cracking the Facebook Code includes 8 classes (each 60 or 90 minutes long). The first class and final Q&A wrap-up session will be broadcast live. The 7 remaining classes are recorded and available online, anytime, on your computer or mobile device. Watch them at your convenience through March 2014 and remember to attend the live Q&A wrap-up on April 29 for your chance to ask specific questions.

For each class, you’ll have access to the class lecture (streaming media), as well as several support materials: the slide deck (PDF), the audio track (MP3, so you can listen to the lectures on other devices), a transcript (PDF), and a “cheat sheet” (PDF). Once you view all of the classes, you can download a Certificate of Completion (PDF).

      saving 200$ using this coupon code C4YOUVIP





 About The Provider


Marketing Profs University    marketing profs

MarketingProfs was founded by a professor of marketing back in 2000. So it seems only natural (if not a little belated) that we’ve now expanded our offerings to include MarketingProfs University (MPU).

In the past five years, we’ve brought practical, hands-on online seminars several times each month to our MarketingProfs PRO members. (If you’re counting, that’s more than 200 seminars under our belts.) With a different topic and speaker each week, the seminars keep our members current with the latest marketing strategies, tactics, tools and trends. MPU builds on that tradition with a broader, deeper, more focused program to help you master everything you need to know about a specific marketing topic.

MPU provides affordable, comprehensive online training in the interrelated disciplines that make up your marketing mix. With each course you’ll get 10-17 hours of instruction in what you need to plan, build, and measure successful marketing programs. Plus you’ll review best practices from your peers, discover new tools and processes, and get a reality check about what’s working in marketing today (and what’s just hype). Each class is led by an instructor who is an expert in the field and who has been vetted through participation and positive reviews in the MarketingProfs PRO seminar program. You get a Certificate of Completion when you finish a course. Best of all, each course is entirely online and even our “live” online classes are recorded during broadcast, so you can watch or re-watch them later. No travel costs and you can pause the instructor or replay particular parts of the lecture at your convenience.


As a Cracking the Facebook Code student, you’ll also receive these free course materials (over $950 value):

  1. A 3-month MarketingProfs PRO membership or a 3-month extension if you are already PRO (a $99 value)
  2. An upcoming MarketingProfs How-To Guide (a $49 value)
  3. PRO Seminar: How to Effectively Engage Your Customers on Facebook (a $129 value)
  4. PRO Seminar: Five Tools for Creating a Social Media Plan and Forecasting Its Impact (a $129 value)
  5. PRO Seminar: How to Become a Social Business: Your Framework for Success (a $129 value)
  6. Take 10 Video Tutorial: How To Create a Consistent and Professional Personal Brand Using Social Media (a $10 value)
  7. Take 10 Video Tutorial: The Three Rules of Facebook Engagement (a $10 value)
  8. Take 10 Video Tutorial: How to Deal With Negative Comments on Facebook (a $10 value)
  9. Take 10 Video Tutorial: Is Your Company Ready for Social Business? (a $10 value)
  10. Plus, 3 popular bonus classes hand-picked from previous courses. You can access the recordings as soon as you register (a $387 value)


Cracking the Facebook Code includes these 8 classes (most are 60 minutes), plus the live Q&A closing session:

  1. GROWTH: The Expanding Facebook Universe
  2. OPTIMIZATION: Getting the Most out of Facebook Pages
  3. PROMOTION: Attract Fans to Your Brand Page
  4. ENGAGEMENT: Sharing Is Caring
  5. RESEARCH: Making the Most of Facebook Insights
  6. ADVERTISING: Grow Your Audience, Drive Leads, and Increase Revenues
  7. COMMUNITY: Influencer Marketing With Facebook
  8. MEASUREMENT: Measuring Success on Facebook
  9. LIVE Q&A: Ask and Ye Shall Receive

Plus, you’ll get these 3 bonus classes from previous courses. You can access the recordings as soon as you register.

  1. EXTERNAL GROWTH: How to Grow Your Facebook Fan Base
  2. HABITS: How Americans Really Use Social Media
  3. SOCIAL: How to Make Your Content More Shareable

      saving 200$ using this coupon code C4YOUVIP




The Expanding Facebook Universe

Jeff Bullas—Consultant, Blogger, Strategist, and Speaker

LIVE: Thursday, April 11—12:00pm-1:30pm ET

In this class, we will look at what Facebook means for the modern marketer, given its central role in an increasingly social Websphere. We will examine how Facebook can be used strategically within the context of your overall marketing mix. Along the way, you will get practical advice on integrating Facebook with a range of digital and social media assets, including your blog, YouTube, Twitter, and Pinterest.

You will learn:

  • How to use Facebook to create greater brand awareness and community reach
  • Ways in which Facebook can improve customer engagement
  • Tips for using Facebook to increase sales



Getting the Most out of Facebook Pages

Justin Levy—Head of Social Media, Citrix Online (a division of Citrix Systems, Inc.)

ON-DEMAND: View at your convenience, starting April 12, 2013

Rather than continuing to stumble around Facebook posting status updates that receive little engagement and struggling to tie your efforts back to business objectives, learn how to build and optimize your Facebook page to develop a larger and more engaged community.

You will learn:

  • How to properly optimize your Facebook page
  • The deadly sins of Facebook pages and how to avoid them
  • How to build a content calendar that will drive engagement
  • To measure and analyze your Facebook efforts



Attract Fans to Your Brand Page

Adam Graves—Executive Vice President of Client Services, Threshold Interactive

ON-DEMAND: View at your convenience, starting April 12, 2013

Anyone can set up a Facebook page, but building a substantial fan base while keeping people interested can be a real challenge. Growing “likes” takes more than just a clever profile picture and a few funny posts. In this class, you will receive practical advice on everything you need to do to effectively attract and keep Facebook fans.

You will learn:

  • How to effectively integrate online and offline marketing tactics
  • The role of community management in driving organic fan growth
  • The pros and cons of using paid media to add fans



Sharing Is Caring

Stephanie Filer—Manager of Special Gifts and Partnerships, Animal Rescue League of Iowa

ON-DEMAND: View at your convenience, starting April 12, 2013

Facebook can be a powerful tool to help nonprofits interact with their supporters, clients, volunteers, and donors—and the best practices learned in the nonprofit sector easily translate to the for-profit sector. From raising money to recruiting new clients, attracting media attention, and more, in this class, you will learn how a regional organization uses the Facebook platform to foster affinity and drive sustained support among both individuals and corporations.

You will learn:

  • How to get your message seen in the Facebook newsfeed
  • How to avoid pitfalls and maximize engagement
  • Dozens of Facebook best practices that you can begin using today



Making the Most of Facebook Insights

Sara E. Smith—Director of Business Intelligence, Room 214

ON-DEMAND: View at your convenience, starting April 12, 2013

As we’ve officially reached the age of consumer-centrism, and with all this talk about Facebook’s stranglehold on big social data, wouldn’t it be nice to be able to use this information to more deeply understand your customers and make better business decisions? In this class, we’ll show you how to take advantage of Facebook Insights to better understand and engage your audience.

You will learn:

  • Where your Facebook fans are coming from and how they found your page
  • The true meaning behind metrics such as fan growth and reach
  • How to optimize communications with your Facebook audience for maximum impact



Grow Your Audience, Drive Leads, and Increase Revenues

Jon Loomer—Founder, Jon Loomer Digital

ON-DEMAND: View at your convenience, starting April 12, 2013

Facebook ads are highly effective, but only a minority of savvy marketers knows the secret to their success. Although the self-serve ad tool is fine for the beginner marketer, Facebook’s Power Editor unlocks access to several important features that most marketers are not yet aware of.

You will learn:

  • A basic understanding of Power Editor using the Google Chrome plug-in
  • How to create custom audiences, sponsored results, and mobile ads
  • How to quickly and easily set up split tests to see which ads are working



Influencer Marketing With Facebook

Nick Mathews—Community Manager, Uber Technologies, Inc.

ON-DEMAND: View at your convenience, starting April 12, 2013

There are proven best practices and techniques for using Facebook as a networking and broadcast tool that allow you to connect with influencers and create brand evangelists. In this class, we’ll cover tactics and techniques for extending your business’s reach and keeping your brand top of mind via Facebook.

You will learn:

  • Best practices for maximizing influencer value
  • How to turn real-world fans into Facebook supporters and brand evagelists
  • How to encourage social sharing



Measuring Success on Facebook

John Haydon—Founder, Inbound Zombie

ON-DEMAND: View at your convenience, starting April 12, 2013

If you’re like most business owners using Facebook, you spend a lot of time trying to engage Facebook fans with various strategies, but you’re not sure whether all these efforts are translating into actual customers and prospects. You’re not sure which strategies create the most reach, drive the most website traffic, and result in the most conversions. Let’s remedy that right away!

You will learn:

  • How to effectively apply ROI methodologies to Facebook Insights and Google Analytics
  • The most important things to measure on Facebook and how to measure them
  • How data points and insight can help refine strategies and tactics



Ask and Ye Shall Receive

A panel of instructors from this course. Check back for updates!

LIVE: Monday, April 29, 2013—12:00pm-1:00pm ET

Have a question that wasn’t answered in class? Something that you found confusing? Just want to chat with our instructors? Now’s your chance to pick the brains of some of the smartest marketers out there. They’ll spend an hour answering your questions, clarifying anything that might be causing you stress, and giving you even more of the great information you’ve come to expect from MarketingProfs University. No agenda—it’s all up to you!



How to Grow Your Facebook Fan Base

John Haydon—Social Media Strategist, Inbound Zombie

You’ve launched a Facebook page, you have a semi-organized content marketing plan, and maybe you’ve even used Facebook ads to promote your presence. Nevertheless, you’re still having trouble getting the results you hoped for. This class will show you how to use external channels to grow your fan base and increase engagement.

You will learn:

  • To effectively integrate email marketing with Facebook
  • That other social media channels can directly contribute to your Facebook popularity
  • How to “game” EdgeRank on Facebook with your other channels
  • To use events and webinars to acquire high-quality fans



The Social Habit 2012: How Americans Really Use Social Media

Tom Webster—Vice President, Strategy, Edison Research

The marketing world is enamored (and inundated) with social media sites: Twitter, Facebook, Pinterest, Google+, Ning … the list is seemingly never-ending. But what are people really doing on social media sites? How are they using these technologies? In this class we’ll provide genuine insight and guide you through an interactive and perceptive exploration of what America’s “Social Habit” really means for content creators, marketers, and brands.

You will learn:

  • Insight into how people are collectively using social media today
  • How to apply the understanding of today’s social media use in your marketing efforts
  • To look ahead at how our social habits can and will change in the future



How to Make Your Content More Shareable

Brian Solis—Principal, Founder, FutureWorks

Brian Solis is an expert in articulating why brands are increasingly media companies and how to earn influence through content in the social sphere. Here, he’ll share the concepts why, as well as talk about how you can make your content more “social” and shareable. You’ll take away:

  • The results of a recent study by Brian and Vocus, which demonstrated that creating compelling content is the number one reason people and brands earn influence and community in social media
  • How content can be both useful and social
  • How to create and distribute social objects as the catalysts for meaningful conversations

Register Today

Register for this course right now for just$595.00

Price includes all online learning materials and classes needed for the course. You’ll receive a downloadable Certificate of Completion at course end.


      saving 200$ using this coupon code C4YOUVIP



Course Instructors

Adam Graves

Adam Graves brings many years of integrated agency experience to his role as Threshold Interactive’s executive vice president of Client Services. He oversees the marketing, social media, and client management teams focused on delivering one-of-a-kind digital experiences to clients. As the past director of Strategy and Operations at Katalyst Films, …more »

Jeff Bullas

Jeff Bullas is a consultant, blogger, strategist, and speaker. He works with companies and executives to optimize their online personal and corporate brands through the use of social media channels. Author of the Amazon best-selling book Blogging the Smart Way—How to Create and Market a Killer Blog with Social Media …more »

John Haydon

John Haydon advises nonprofits on marketing strategy and the effective use of blogs, Facebook, Twitter, and other tools. He is the author of Facebook Marketing for Dummies (For Dummies, 2012, Third Edition), a regular contributor to the Huffington Post, and an instructor for MarketingProfs University and CharityHowTo. more »

Jon Loomer

Jon Loomer has been using Facebook as a marketing tool since being introduced to it while working for the National Basketball Association in 2007. He started Jon Loomer Digital in late 2011 and, in little more than a year, has established JonLoomer.com as well as his Facebook page as go-to … more »

Justin Levy

Justin Levy heads up global social media for the Online Services Division of Citrix, developing social media strategies and serving as a strategic consultant to help scale social media across the company. Justin is also the editor-in-chief of Workshifting.com. He is the author of the second edition and co-author of … more »

Nick Mathews

A Boston native, Nick Mathews handles marketing for Uber Boston, an on-demand car service. Before working for Uber, Nick ran marketing for the mobile application EyeSpy. He majored in political science, which has little to do with what he does now! more »

Sara E. Smith

Sara E. Smith’s background includes roles in research and strategy, investor relations, political campaigns, and more. Notable clients include Kraft Foods, Sears, Citibank, and Sprint. Sara earned a bachelor’s degree (magna cum laude) from the University of Colorado at Boulder and a master’s degree in integrated marketing communications from Northwestern …more »

Stephanie Filer

Stephanie Filer oversees marketing and development as the manager of Special Gifts and Partnerships for the Animal Rescue League (ARL) of Iowa. She has presented on the effectiveness of using social media for fundraising and building awareness for the American Society for the Prevention of Cruelty to Animals and Junior …

more »



Facebook Marketing


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