Entrepreneurship 101: W
ho is your customer?
You have an idea for a product, but do you know who will want to buy it?
About this Course
Classes Start: 9 Jan 2015
Many seemingly great ideas and technologies come to a sudden halt in the face of one simple, inescapable question.
“Who is your customer?”
MIT has been asking its student entrepreneurs this question for many years – and with great success. The 25,600 companies started by MIT alumni generate $2 trillion in revenue and have created 3.3 million jobs. If MIT were a country, it would be the 11th largest economy in the world.
Become a citizen of this 11th largest economy! Join MIT in your entrepreneurial journey as you discover your startups most essential resource – the customer.
This is entrepreneurship – so don’t expect a lecture. Every class session will be an in-depth and focused case study of MIT entrepreneurs from areas as diverse as mobile applications, 3D printing, power electronics, international development, and watchmaking.
You will learn, through the stories of MIT entrepreneurs, how to go from idea or technology to the necessary understanding of who and why will want to buy your product. Specifically, you will learn how to:
● Identify prospective customers
● Interview them
● And finally, select the right customers for your business.
Course assignments will be real-life exercises that will guide you through a series of concrete, practical, and effective steps that will help you make your idea very real.
Prepare to have some fun too! More on this after you enroll 😉
Get $1,000 of Amazon Web Services credit when you earn a verified certificate in this course. Starting your entrepreneurial journey just got a lot easier thanks to edX and AWS. Learn more…
The production of this course would not have been possible without the generous contribution of Turkcell Akademi
Ways to take this edX course:
Pursue a Verified Certificate
Plan to use your completed coursework for job applications, career advancement, or school applications? Then work toward a Verified Certificate of Achievement to document your accomplishment. A minimum fee applies.
Audit This Course
Audit this course for free and have complete access to all the course material, activities, tests, and forums. If your work is satisfactory and you abide by the Honor Code, you’ll receive a personalized Honor Code Certificate to showcase your achievement.