BTEC HND in Business Marketing

BTEC HND in Business Marketing

This course will start in February 2015, with pre-enrolments starting on the 14th December. Developed to give you a thorough grounding in Business, Oxford Learning College is pleased to offer our Pearson accredited level 5 Higher National Certificate (HND) in Business.

 

Overview

Unit 1: The Business Environment

This unit will give students an understanding of how different organisations operate as well as the different relationships between businesses and operating environments, ranging in scale from the local to global. This unit will also discuss the role and influence of stakeholders.

On successful completion of this unit, students will be able to:BTEC HND in Business Marketing

  • Understand the organisational purposes of businesses
  • Understand the nature of the national environment in which businesses operate
  • Understand the behaviour of organisations in their market environment
  • Be able to assess the significance of the global factors that shape national business activities

 

 

Unit 2: Managing Financial Resources and Decisions

 

This unit will help learners to develop an understanding of how to identify, locate and utilise sources of finance for a Business. Students will also develop skills that will allow interpretation of financial information to assist decision-making.

On successful completion of this unit, students will be able to:

  • 1 Understand the sources of finance available to a business
  • Understand the implications of finance as a resource within a business
  • Be able to make financial decisions based on financial information
  • Be able to evaluate the financial performance of a business

 

 

Unit 3: Organisations and Behaviour

 

This unit examines both group and individual behaviour, exploring how the behaviour of the workforce is influenced by the structure and culture of the organisation. Covering both large and small organisations, this unit will help students understand how culture can change and be adapted.

On successful completion of this unit, students will be able to:

  • Understand the relationship between organisational structure and culture
  • Understand different approaches to management and leadership
  • Understand ways of using motivational theories in organisations
  • Understand mechanisms for developing effective teamwork in organisations

 

 

Unit 4: Marketing Principles

 

This unit will help provide students with skills and understanding of basic marketing concepts and principles. Beginning with the definitions or marketing, students will move onto learning how to analyse marketing needs at both macro and micro levels before learning how to develop a marketing mix that meets the requirements of the business.

On successful completion of this unit, students will be able to:

  • Understand the concept and process of marketing
  • Be able to use the concepts of segmentation, targeting and positioning
  • Understand the individual elements of the extended marketing mix
  • Be able to use the marketing mix in different contexts

 

 

Unit 5 :Aspects of Contract and Negligence for Business

 

This unit will give students an understanding of aspects of the law of contract and tort. There is a particular focus on the creation and operation of contracts in a business environment. Students will also study the obligations created by a contract, as well as the options in resolving an unfulfilled contract.

On successful completion of this unit, students will be able to:

  • Understand the essential elements of a valid contract in a business context
  • Be able to apply the elements of a contract in business situations
  • Understand principles of liability in negligence in business activities
  • Be able to apply the principles of liability in negligence in business situations

 

 

Unit 6: Business Decision Making

 

This unit helps students to learn about techniques of data gathering and storage. The unit then goes on to discuss analysis and presentation of information to facilitate decision making.

On successful completion of this unit, students will be able to:

  • Be able to use a variety of sources for the collection of data, both primary and secondary
  • Understand a range of techniques to analyse data effectively for business purposes
  • Be able to produce information in appropriate formats for decision making in an organisational context
  • Be able to use software-generated information to make decisions in an organisation.

 

 

Unit 7: Business Strategy

 

This unit will help students to understand how a business can develop and put into action strategic plans. This requires students to understand the probably future outcomes of the business’ industry and to develop plans accordingly.

On successful completion of this unit, students will be able to:

  • Understand the process of strategic planning
  • Be able to formulate a new strategy
  • Understand approaches to strategy evaluation
  • Understand how to implement a chosen strategy

 

 

Unit 8 : Research Project

 

This unit is designed to help develop a student’s skills of critical analysis and research. The project can be of direct relevance to both the course and individual personal development. By the conclusion of this unit, students will understand the theoretical background of conducting research, but will also have practical experience in carrying out a significant research project.

On successful completion of this unit, students will be able to:

  • Understand how to formulate a research specification
  • Be able to implement the research project within agreed procedures and to specification
  • Be able to evaluate the research outcomes
  • Be able to present the research outcomes

 

 

Unit 9: Business Psychology

 

Building on the previous unit, Organisations and Behaviour, this unit teaches students about how individual differences in staff members can affect the workplace dynamic and how to reduce negative impacts caused by organisational change.

On successful completion of this unit, students will be able to:

  • Understand the different perspectives in occupational psychology
  • Understand the role of psychology in the assessment of individual differences in the workplace
  • Be able to apply knowledge of impact of change in business
  • Understand the impact of culture and climate on performance

 

 

Unit 10: Business Ethics

 

This unit introduces learners to the concept of business ethics and helps to describe its relevance in the modern working environment. Covering corporate social responsibility, this unit delves into human resources management, accounting and marketing.

On successful completion of this unit, students will be able to:

  • Understand different ethical perspectives in business
  • Understand business objectives from an ethical perspective
  • Understand ethics in workplace relationships
  • Understand ethics in workplace relationships
  • Be able to assess a current ethical issue in a business

 

 

Unit 11: Marketing Intelligence

 

This unit is aimed at helping student to understand the decision making process behind making a purchase, by looking at how buyer behaviour can be influenced by a range of factors. Once this is mastered, the unit moves onto exploring how marketing research techniques can be used to develop marketing plans.

On successful completion of this unit, students will be able to:

  • Understand buyer behaviour and the purchase decision-making process
  • Be able to use marketing research techniques
  • Be able to assess market size and future demand
  • Be able to measure customer satisfaction

 

 

Unit 12: Advertising and Promotion in Business

 

This unit gives learners the understanding and skills to effectively use advertising, promotion and communication. The unit will then assist students in developing a plan for a detailed and integrated promotional strategy for a product or business

On successful completion of this unit, students will be able to:

  • Understand the scope of marketing communications
  • Understand the role and importance of advertising
  • Understand below-the-line techniques and how they are used
  • Be able to plan integrated promotional strategies

 

 

Unit 13: Marketing Planning

 

This unit prepares student to develop and present marketing plans that meet the needs of a target market. This unit also details how to move past barriers to marketing, ethical issues in marketing and discusses case studies .

On successful completion of this unit, students will be able to:

  • Be able to compile marketing audits
  • Understand the main barriers to marketing planning
  • Be able to formulate a marketing plan for a product or service
  • Understand ethical issues in marketing.

 

 

Unit 14: Sales Planning and Operations

 

Selling is an essential part of business and this unit helps students to learn able sales, beginning with an overview of personal selling strategies and how they relate to the larger business. Students will then move onto how sales management can be used to maximise returns

On successful completion of this unit, students will be able to:

  • Understand the role of personal selling within the overall marketing strategy
  • Be able to apply the principles of the selling process to a product or service
  • Understand the role and objectives of sales management
  • Be able to plan sales activity for a product or service

 

 

Unit 15: Internet Marketing

 

The average person is more interconnected than ever thanks to the availability and convenience of the internet and connected devices. This makes internet marketing more important than ever, with more opportunities for creative marketing. This unit covers development of an internet marketing plan, the use of the internet in shaping a brand identity and using the internet to generate customer feedback.

On successful completion of this unit, students will be able to:

  • Understand marketing through the internet
  • Be able to use the internet for promotion using digital marketing communications
  • Be able to produce market research to support customer relationship management
  • Be able to design an internet marketing plan

 

 

Unit 16: Contemporary Issues in Marketing Management

 

This unit will bring students up to date with the latest issues in the marketing industry, such as marketing in non-traditional contexts, ethical and social considerations and public and voluntary sectors.

On successful completion of this unit, students will be able to:

  • Understand the role of marketing in non-traditional contexts
  • Understand the importance of applying the extended marketing mix in the service sector
  • Understand the reasons for the increasing emphasis on ethics and social responsibility in marketing

Course Fee

£3,500.00

 

BTEC HND in Business - Marketing

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